Affiliates Using Review Systems Right
Bang the Book
Sportsbooks review also have a real content advantage over a lot of other market niche sites. Alongside those reviews you’ll find tons and tons of analysis, picks and, most of the time, hanndicapper links, too.
These kinds of articles are also the place to plant call-to-actions that really work. If you can read through a well-written game pick and not feel a certain pull from lines like, “Bet on this games at these odds at…,” you’re a lot stronger than we are.
Bang the Book has also done a great job positioning itself as a sort of industry bad boy when compared to some of its less flashy brethren.