10 Lessons to Learn from Bet365
Look to the World Beyond Your Own Backyard
In 2012 Bet365 took in around £12 billion in wagers ($18.4 billion US) and only a quarter of that came from UK Punters. When you dig around the Bet 365 website you’ll quickly find a host of bonuses that are aimed at international audiences.
For example, Bet365 accepts deposits in Indian Rupees. That’s a pretty smart move considering the large number of Indian nationals who live abroad and love cricket.
If you’ve only been promoting within your comfort zone, Bet365′s success gives you a few billion reasons to step out and see what the rest of the world is doing.