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Google troubles

Dominique asked 1 year ago
http://www.site-reference.com/Search-Engines/6289/index.html

Is Google Having a Tough Time with Their Website Limit?

Is Google having a tough time with their website limit?
By: Martin Lemieux

If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.

Indexing 8 billion websites is quite an accomplishment for Google. As they are reluctant to increase this number, they are faced with many challenges in trying to keep some sites within these 8 billion pages while losing some others, after each update they do to their database.

So how do you determine which listings to lose?

We’ve all heard of the ‘sandbox theory’! (New sites are added to a group of other new sites until a certain amount of time has passed and you’ve proven your worth. Once you’ve proven your site is valuable, Google releases it within its regular search results).

It seems to me that if you don’t own a large network of websites that can easily increase the websites link popularity overnight, your newly created website won’t get hit as hard and is added to the sandbox for only a certain period of time.

On the other hand, if you do own a large network of websites and increase the amount of websites you have, your newly built website(s) will get hit harder and may take a lot more time and promotional effort to get good search rankings results within Google.

Let’s take a look at why this may be true:

1st) It has been long speculated that Google searches through the ‘WHOIS’ data base regularly (‘WHOIS’ – Contact record of who owns a specific domain name). By doing this Google can now see who owns what and how many domain names they own. By doing this Google can now determine that ‘Company A’ owns 25 websites. This collection of 25 websites can now all be crawled to look for content copying, ghost pages, mimic pages, irrelevant link directories, etc. By knowing that you own 25 websites, Google can quickly determine their worth and rank them accordingly.

2nd) With this knowledge provided by the ‘WHOIS’ data base, Google can also see how many years you’ve registered each domain name for. For instance, if you register all your domain names for only 1 year, there is a possibility that you don’t plan on using these domain names for the long term. Instead, you may be using these new domain
names simply to keep up with new changes on the internet and new standards in search engine optimization.

On the other hand, if you register all of your new domain names for the next 5 years, it is more likely that you are going to use these domain names in the future. This now gives more relevance to each domain name you register for more than 1 year.

I am now recommending to all my clients not only to make sure to register a domain name related to their country (i.e. Canada = .ca), but to also make sure that they register their domain name for 5 years. If you are truly serious about increasing your business online, why would you risk missing your domain name renewals every year and possibly loose your domain name?

Google may also look at how long you’ve owned this website for!

It may be true that by adding your new website to the ‘sandbox’, Google may also add your website to a ‘history report’. This history report can give their database detailed information about how old your website is. These days, I believe that it takes about 6-8 months before Google updates your ‘history report’. By updating, I mean possibly releasing your website further within search results.

See, this combination of ‘who owns the domain’, ‘how long will you own the domain name’, and ‘how old is the website’, can provide a more accurate report to Google as to whether or not this website will survive, stay the course, or provide great content. Through this ‘history report’ and ‘sandbox report’, your website will go through an ‘exam’ after 6-8 months in order to determine whether or not you are ready to play with the big boys online or whether or not your website has what it takes to succeed online.

Until Google increases the amount of websites it will index within its results, we are all going to have to battle to stay on top. Internet marketing in general is becoming increasingly tougher with every month that passes. It has finally caught up to us and we are now starting to fight a hard battle.

One more thing you may notice:

Google’s cache (Snapshot image of your website when it crawls through) is becoming a little wonky lately. One day Google will have an updated cache, the next day it won’t have a cache at all, and the following day it will have a cache of your website from 2 weeks ago.

What does this all mean?

When Google crawls a certain page, it looks at everything. Let’s take one specific internal page in your website. This specific page may be ranked 10 different times within the search results for 10 different key searches depending on the content within that certain page.

As Google increasingly fights to keep certain pages, its cache may be having a tough time keeping up and delivering the most relevant cache to date. More times than not, the front page of a website doesn’t have a cache at all anymore! This is very interesting. It may mean that your front page may not be the ‘key’ anymore since more and more people are trying to cram everything under the sun within their front page.

It is possible that your ‘Main Sub-Categories’ are weighing higher in Google’s eyes for the quality and relevance of your internal content.

What you want to do is to provide a clean map to all your internal pages. Your front page was the best solution for providing a map to all of your pages. Maybe these days, your front page should be used only to link to your main ‘sub-categories’ and also to show your most recent posted content!

I will leave you with this. If you are new online or even an experienced marketer online, buying many new domain names may not be the key to increase your success right now. Buying new domains should be a long term investment. Try increasing the popularity of your already established websites in order to gain more exposure for your business. Owning more domains increases the amount of time and effort you need to promote each one. Like I’ve mentioned many times before, owning a network of websites is not enough! You need to expand your horizons online, increase your content and create more business partnerships every chance you have.

For more of Martins articles, go here: http://www.smartads.info/newsletter

Martin Lemieux is the president of the Smartads Advertising Network. Smartads is here to help your business grow online and offline. Visit us today!

7 Answers
answered 1 year ago
Maybe if Google wouldn’t index redirected links as pages that 8 billion number wouldn’t be so high.

And they might try paying more attention to relevance in relation to content/search query instead of “looking for clues” (time of ownership of a domain) as to what is worthy.

The thing about who owns what – how can they know this when a lot of owners keep their WHOIS information private?

Randy answered 1 year ago
If someone has registered their domain privately, that could also be factored into the equation. (And my theory is that it has a similar algorithmic effect as having registered a domain for 12 months instead of 5 years.)

sharpgambler answered 1 year ago
That article is interesting but only speculation. I don’t believe Google uses any whois info to rank websites. It would create big noise to the results.

DivaG answered 1 year ago
I would venture to say that the location of your site -hosting and contact information in Whois would play a part in localized search results. Which is a key focus of the Search Engines.

I do not have any testing data that suggests Google is actively cross referencing whois as a way of culling out or limiting companies from expanding their web -estate holdings appearances in Google.

I do know for a fact the WHOIS information is used to eliminate sites that insist on making themselves a nusance and have no real value beyond a billboard in cyberspace.

I have seen what a search engine blacklist actually looks like. If you are going to be in Miami this weekend I can show you the criteria and guidelines a specific engine used and the comments in their blacklist database.

Most of the information regarding a site’s history can easily be found using tools like waybackmachine.org and Alexa.com or look at all the information you can grab at sites like faganfinder.com. All Tools I use when looking at affiliate applications and programs I may be interested in.

If you are having a tough time in Google but doing well in Yahoo, take a peek at http://www.doubletrust.net it give you top results in both engines and shows you what is in one but NOT the other.

As for Google, right now they are in update mode. If you are using 302 redirects please change them to 301. You will correct any problems you may be having. You will also want to make sure you have the non www version of your site directed to the www version to consolidate your links inbound and prevent a nasty surprise. See link below for a better explanation.

Using Canonical Domains to Sabotage Competitors in Google
http://www.threadwatch.org/node/2817

Ginette

Dominique answered 1 year ago
Welcome to CAP, Ginette, and thank you for your advice!

I am looking forward to meeting you in Miami. <span title=” title=”” class=”bbcode_smiley” />

Doubletrust seems to be offline….

DivaG answered 1 year ago
My Bad it should be a .net I have edited the post. <span title=” title=”” class=”bbcode_smiley” /> Thank you.
I Met Shanon at the Affiliate Summit here in Las Vegas. I look forward to meeting you all Friday/Sat.

answered 1 year ago

no real value beyond a billboard in cyberspace

You mean like all of the Adsense sites?