April 20, 2009 (CAP Newswire) — EyeView, Inc., a leading online conversion technology provider specializing in video and rich media content, has signed a deal with 3D online casino WinADay.com to provide a “Video Conversion Solution,” the companies announced jointly today.
Operated by online slot gaming pioneer Slotland.com, WinADay.com is an instant-play Flash casino that offers free and real-money slot machines and video poker games. The site is designed to provide a realistic 3D casino experience, and all its games are tied to one progressive jackpot. The site also allows gamers to play either high or low stakes, with prizes customized to the amount they want to spend.
The goal of the new partnership is to utilize EyeView’s online video technology to convert more of WinADay.com’s first-time visitors into long-term, depositing players. “The Video Conversion Solution is a full service offering,” stated WinADay.com in a news release issued today, “including design and production of the video content in multiple languages; analysing video engagement and conversion information and optimizing the video ensuring the best possible conversion rate for the specific website.”
WinADay.com joins such previous clients as William Hill and 888.com as EyeView partners. Tal Riesenfeld, EyeView’s Vice President of Marketing, said: “The Video Conversion Solution is proving a hit with online gaming firms as the steady stream of new customers demonstrates. We have managed to secure some heavyweight gaming brands since the start of 2009, who benefit from the ongoing A/B testing, conversion tracking and ongoing optimization provided by our experts and technology. Online video is one of the most powerful communication tools when used in the right manner and EyeView provides the full video solution turning gaming companies’ conversion goals into a reality.”