MONTREAL, QC. Aug 13, 2008 (Press Release) – Trimark Gaming, a leading provider of gaming software for online casinos and bingo rooms, has announced that it will white label the Income Access affiliate marketing software solution. Through this deal, Trimark will offer its gaming operator clients a software solution that can power both their gaming operation and their affiliate network.
"We are very excited to be bringing our technology together with Trimark's," said Nicky Senyard, CEO of Income Access. "We have been continually enhancing our software over the years, and we're certain that our standards of quality and performance will be an excellent complement to the Trimark platform."
Trimark provides online gaming operators with a solution that can power casino, bingo, lottery, skill and probability games. Through this partnership with Income Access, Trimark will be able to offer its clients a comprehensive online gaming solution: software to power a casino and/or bingo room, and software to power an affiliate program that promotes those online gaming rooms.
"The Income Access affiliate platform provides Trimark licensees with a comprehensive and proven affiliate programme together with access to over 17,000 affiliates. The programme will be branded Trimark Affiliates and will be jointly promoted by Income Access and Trimark," said David Dent, CEO of Trimark. "We chose to partner with Income Access because the platform and the people behind it are highly regarded by the industry’s top affiliates."
The Income Access platform is an affiliate marketing software solution for the online gaming industry. It is used to power affiliate networks that generate new player subscription for online gaming operators. The Income Access software provides in-depth tracking reports on campaign performance, allowing gaming operators to optimize their marketing efforts.