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Top US Affiliates Launch Responsible Gambling Effort

A group of six of the largest casino affiliates in the United States are banding together to form a new group aimed at promoting responsible gambling. The Responsible Gambling Affiliate Association (RGAA) includes representatives from Better Collective, Catena Media, Group, Oddschecker, Spotlight Sports Group, and XL Media, and is just launching this month.

Though still in its early stages, the RGAA is founded on six core values that include Promotion of competitive gambling markets; Industry Education; Consumer protection, empowerment, and choice; Advertising codes of conduct; and Responsible business practices.

Those values dovetail with the group’s stated mission which reads, “We champion responsible gambling marketing and advertising practices, make it possible for gambling affiliate companies to influence sensible regulation and protect consumer best interest while effectively serving the market.”

It’s clear that while promoting responsible gaming is definitely one of the RGAA’s goals, advocating the interests of the casino affiliate industry to lawmakers is clearly another priority for the group. Given that most industries have trade organizations that serve these functions, this is a long overdue step forward for casino affiliates of all levels. Group CEO Charles Gillespie spoke of the RGAA’s bigger role as trade representatives saying, “All stakeholders in the American online gambling market need to understand the critical role affiliate companies play in helping regulated online gambling operators achieve their growth targets. Group is proud to be part of the new Responsible Gambling Affiliate Association to ensure that standards remain high among our peers and that the voice and message of the affiliate marketing community is heard loud and clear.”

The RGAA is currently searching for a full-time president/CEO to run the group as it moves forward.