MONTREAL, QC. Aug. 23, 2008 – Powered by the Income Access (www.incomeaccess.com) affiliate marketing software solution, the online bingo operator tombola (www.tombola.co.uk) has officially launched its affiliate program. Offering two types of commission structures, affiliates that join the tombola affiliate program are also expected to benefit from a television campaign launching August 26.
Affiliates who join the Tombola affiliate program will be able to benefit from a TV campaign that will be launched in the UK on August 26. This campaign will raise the profile of the tombola brand and stimulate interest in tombola games among UK players. Banners that feature recognized brands tend to draw more eyeballs and assist affiliates in converting players to the brand.
The tombola affiliate program will feature a comprehensive suite of promotional banners, messages and other content. Affiliates will also be able to choose between a CPA or revenue share model, both of which will feature three tiers.
Through the revenue share model, affiliates will be able to earn up to 40% of the net revenue that is generated by the players that they refer. Revenue share on a referred player will be paid to affiliates for twelve months after the player is referred. The three tiers of revenue share break down as follows:
• 0 – £2,500 net gaming revenue yields a 30% revenue share
• £2,501 – £4,999 net gaming revenue yields a 35% revenue share
• £5,000+ net gaming revenue yields a 40% revenue share
Affiliates will also be able to choose to earn revenues on a cost per acquisition basis. CPA commissions will be triggered when a referred player spends £25 or more on tombola. The CPA mode will also feature three tiers, breaking down as follows:
• Refer 0 – 25 players and earn £25 per player
• Refer 25 – 49 players and earn £30 per player
• Refer 50 player or more and earn £35 per player
Affiliates who are interested in joining the tombola affiliate program can do so at http://www.tombola.co.uk/newregistration/join-tombola-bingo.aspx.
The entire tombola affiliate program will be powered by the Income Access affiliate marketing platform. Income Access offers the online gaming industry comprehensive affiliate marketing solutions through its three tiers of service: (1) an affiliate network, (2) affiliate marketing software, and (3) advanced affiliate support and management services.
More information about the Income Access software can be found at http://incomeaccess.com/affiliate_software_solutions.asp.
Additional information about the tombola affiliate program can be found at http://www.tombola.co.uk/bingo-affiliate-program.asp.
Tombola and its associated companies have been involved in bingo for almost 50 years. One company has been the leading supplier of bingo tickets to traditional bingo clubs since the 60s. Tombola began offering players free to play, instant win games at www.tombola.co.uk in 2000. From January 2006, Tombola was responsible for the design, management and development of one of the UK's biggest bingo sites – Sun Bingo. Tombola was relaunched as an online bingo gaming site in April this year.
About Income Access
Emphasizing long-term, proactive relationships, Income Access has partnered with over 60 gaming operators and over 17,000 affiliates since its inception over seven years ago. Working closely with affiliates and operators alike, Income Access offers them the resources they need to succeed in the online gaming space. A leading provider of affiliate marketing solutions for the online gaming space, Income Access both operates an affiliate network and offers unmatched affiliate marketing software. To date, Income Access has partnered with a variety of Sportsbooks, Casino, Poker, Bingo, Mobile, and Softgames operators.