August 25, 2008 — Online bingo operator Tombola has announced the launch of a new affiliate program powered by Income Access affiliate marketing software solutions. Offering two types of commission structures, affiliates joining the tombola affiliate program are also expected to benefit from a television campaign launching August 26. This campaign is designed to raise the profile of the tombola brand and stimulate interest in tombola games among UK players.
The tombola affiliate program will feature a comprehensive suite of promotional banners, messages and other content. Affiliates will also be able to choose between a CPA or revenue share model, both of which will feature three tiers.
Through the revenue share model, affiliates will be able to earn up to 40% of the net revenue that is generated by the players that they refer. Revenue share on a referred player will be paid to affiliates for twelve months after the player is referred. The three tiers of revenue share break down as follows:
• 0 – £2,500 net gaming revenue yields a 30% revenue share
• £2,501 – £4,999 net gaming revenue yields a 35% revenue share
• £5,000+ net gaming revenue yields a 40% revenue share
Affiliates will also be able to choose to earn revenues on a cost per acquisition basis. CPA commissions will be triggered when a referred player spends £25 or more on tombola. The CPA mode will also feature three tiers, breaking down as follows:
• Refer 0 – 25 players and earn £25 per player
• Refer 25 – 49 players and earn £30 per player
• Refer 50 player or more and earn £35 per player
Affiliates who are interested in joining the tombola affiliate program can do so at http://www.tombola.co.uk/newregistration/join-tombola-bingo.aspx.
The entire tombola affiliate program will be powered by the Income Access affiliate marketing platform. Income Access offers the online gaming industry comprehensive affiliate marketing solutions through its three tiers of service: (1) an affiliate network, (2) affiliate marketing software, and (3) advanced affiliate support and management services.
More information about the Income Access software can be found at http://incomeaccess.com/affiliate_software_solutions.asp.
Additional information about the tombola affiliate program can be found at http://www.tombola.co.uk/bingo-affiliate-program.asp.