The UK Advertising Standard Authority (ASA) has scolded Paddy Power over a recent advertisement the regulator claims is, "misleading." While there isn't much Paddy Power can do about the bureaucratic slap on the wrist, the whole episode reeks of government overreach. The ad in question features actor Kayvan Novak of Fonejacker answering what is clearly…
Paddy Power Betfair is taking an axe to its payroll with a massive round of layoffs. The newly merged companies are trimming 650 employees from their roster as part of an effort to cut company wide costs. The cuts will impact 300 employees in Ireland, where Paddy Power was originally based and another 350 in…
Paddy Power, Ireland's largest independent bookmaker released an interim management statement this week and the results were nothing short of spectacular. The report, which covers the period from July 1 to November 15, says Paddy Power revenue was up a whopping 9% across the board. Much of that success was due to the blazing hot…
Paddy Power and Betfair are merging their operations in a deal that's creating one of the largest gambling companies in the world. Under the terms of the deal, Paddy Power would retain control of 52% of the newly formed company, while Betfair would control the remaining 48%. All told, the new Paddy Power Betfair group…
Is Paddy Power snapping up shares of Ladbrokes ahead of a possible takeover attempt? That's the rumor that sent Ladbrokes stock soaring during this week's trading on UK markets. Speculation about the possible takeover picked up steam when someone recently picked up somewhere in the neighborhood of 25.5 million Ladbrokes shares, according to ThisisMoney.co.uk. While…
The folks over at Paddy Power have a problem most businesses would kill to have...too much cash. Even better, for Paddy Power shareholders, the company will be handing back that pile of cash to their lucky shareholders over the next few years. According to published reports, the UK's largest independent bookmaker is sitting on a…
Paddy Power is reporting record profits for 2014, a year company officials describe as having, "more ups and downs than Taylor Swift's love life." Earlier this week, the Ireland-based bookmaker reported that group revenue from 2014 was up 18% from the previous year while pre-tax revenue was up a whopping 21%, according to a report…
If there's one company in the igaming business that knows the value of the old adage, "There's no such things as bad publicity," it's Paddy Power. Ireland's biggest independent bookmaker has a reputation for off-the-wall promotions but their recent, "Money back if he walks," Oscar Pretorious murder trial promotions was one for the books. The…
As marketers, we always try to come up with creative campaigns that would give us this additional edge over the competition. But sometimes, this just doesn't work out, and what seems to be a great campaign idea on paper, often backfires in the real world. These five campaigns, for example, didn't go all that well.…
Paddy Power is taking a pass on the emerging Spanish and Dutch igaming markets. According to a report in today's EGR, Ireland's biggest independent bookmaker will not be applying for a Dutch igaming license and will not be participating in the trouble Spanish market either. In an interview with EGR, Paddy Power spokesman Peter O’Donovan…
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