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Swedish advertising regulators come down on Maria Casino

The world of online casinos is a lot more like your sophomore year of high school than most folks in the industry would care to admit. That’s partially because an operator’s perceived credibility is also often linked to its popularity among consumers.

So it was that the Kindred Group’s Maria Casino was recently taken to task in Sweden by the Reklamombudsmannen (RO) ad regulation authority for merely claiming to be the country’s most popular casino. As Maria Casino found out, you don’t always get to decide whether you’re the popular girl or not (no matter what the truth may be).

Maria Casino’s troubles with the RO started when Maria Casino ran a 20-second ad claiming to be the country’s most popular casino. They claimed that this was based on the fact that their payout rate had recently leapt from 96 percent to 98 percent.

While the good folks at the RO thought this was well and good, they wanted to see some hard data that supported that claim. Unfortunately, the staff at Maria Casino could only cite “some reviews” on their website as the source, according to a report on That played about as well as “the dog ate my homework” and the RO asked for something a bit more substantial.

Though Kindred countered with some actual date, the RO claimed that it wasn’t up to snuff. They ultimately decided the copany, “has not presented any evidence showing that the customer survey has been conducted in a way that means that the result can be considered reliable.”

As of this writing, there’s no word as to what, if any, repercussions may result from the feud. It’s entirely possible that Maria Casino may be barred from eating at the popular girls’ table or be subjected to some sort of online bullying by a more popular casino.