FanDuel and Sportsradar are extending their partnership through the year 2028 in a move that’s aimed at increasing the sportsbook’s dominance in the rapidly growing live-betting market. It’s a deal that will impact almost half of all the wagers placed on FanDuel’s sites.
Under the terms of the deal, Sportsradar will be providing odds for FanDuel sites for most major US sports. This includes the National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) among others. Not only will Sportsradar be setting lines ahead of events, it will also provide the data stream that powers FanDuel’s live betting operations, an area that’s seeing explosive growth in the United States. (As of this writing, nearly half the action on FanDuel comes from live-betting.)
In a statement to the press, Niall Connell, Sportsbook General Manager at FanDuel Group described the synergy of the partnership saying, “Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers. Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”
Carsten Koerl, Global CEO, Sportradar was similarly awed by the moment saying, “With FanDuel being the leading US sportsbook, this deal further underscores Sportradar’s position as the data and odds supplier of choice for US sports, including the NBA, MLB, and the NHL. Both Sportradar and FanDuel have established market leading positions through investment in innovation and cutting-edge products and services and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting. We’re looking forward to deeper integration with the FanDuel team to continue building on the success we’ve had together thus far.”
The new deal covers a five-year term that will take the partnership through 2028.