June 15, 2009 (CAP Newswire) — As the official sponsor of the World Series of Poker (WSOP), Everest Poker has chosen a fitting time to launch a new, redesigned website. Just as WSOP fever is heating up, with media coverage to be found everywhere, Everest has rolled out a new, “player-focused” website redesign, created to maximize its brand presence and make the Everest experience more satisfying to poker players.
The new site's mission statement, “Passionate About Your Game”, emphasizes the fact that the company is run by, and for, poker enthusiasts, giving it an advantage in the competitive online poker marketplace.
The site’s navigation has also been reconfigured to make it easier for players to find their way around. The latest offers and promotions will be easier to find; and a more prominent community section has been added to offer more transparency on Everest’s exclusive events and live action.
"We want our players to be able to choose and find their favorite games with ease as well as highlight the differences we offer; namely exclusive live tournaments, a genuine poker community or simply the additional financial gains available," commented Sandrine Mangia-Park, Everest Poker Director.