June 3, 2009 (CAP Newswire) — When it comes to online gaming affiliate marketing, it can sometimes be difficult to decide what programs to sponsor. Beyond basic criteria like commission rates and CPAs, sometimes the most attractive factor is whether or not a program is in the habit of offering its affiliates special promotions to encourage them to sign up more players. What do you get on top of the basic benefits, in other words? And on top of that, what does the program offer that will appeal to what players are interested in?
Chipleader has stepped up to the plate to address both of these questions. The affiliate program behind such market-leading poker sites like UltimateBet and Absolute Poker is currently offering a variety of lucrative affiliate and player promotions.
Conveniently, these promotions help affiliates take advantage of events that are popular with players, such as the World Series of Poker (WSOP) and the Aruba Poker Classic. With the WSOP running in full swing right now, smart affiliates are looking for ways to turn that interest into traffic and revenue, and promotions like UltimateBet’s “Get Ready to Rule Vegas” competition and Absolute Poker’s WSOP Main Event qualifier can provide the right motivation for players to find your site.
Perhaps the company is trying hard to erase any lingering doubt about its legitimacy after last year’s scandals, but at any rate, an affiliate program that works this hard to provide incentives for affiliates is a good thing for the industry in general.