Super Bowl proposition betting is one of those rare niches in the sports betting world that’s appealing to both seasoned professionals and newbies. That’s why Las Vegas sportsbooks, like William Hill, are offering as many as 1,000 prop bets ahead of Super Bowl LIV (which takes place on Sunday, February 3).
For casino affiliates, Super Bowl prop bets are a great opportunity to convert new players with prop bet-focused contests and promotions. They great thing about this range of sports bets is that it truly offers something for everyone.
Data-driven experts like James Holzhauer, the professional sports bettor who won more than $2.4 million on Jeopardy recently, are more than happy to apply their technical skills to props like total points, and total passing yards. These folks tend to make Super Bowl Sunday a very stressful day for Vegas sportsbooks and the fact is that they can turn the day into a loser for the casinos.
On the other end of the spectrum, newbies and rank amateurs are happy to throw cash at less cerebral propositions like “will Jennifer Lopez show butt cleavage during the halftime show?” (yes +500, no -1000) and “What color will the Super Bowl LIV Gatorade shower be?” (yellow/green/lime +275, purple +1400). People who wager on these sorts of questions are not crunching the numbers on spread sheets like daily fantasy sports pros.
The bottom line with Super Bowl LIV proposition bets is that they offer something for everyone which, in turn, opens tremendous opportunities for content marketing. The challenge for casino affiliates is narrowing their scope and picking off the prop bettors that best fit their casino partners.