PointsBet is set to enter the newly opened Arizona sports betting market after inking a deal with the Yavapai-Apache Nation and their Cliff Castle hotel and casino. The operation is set to be up and running by September and is contingent on the operation receiving an Arizona sports betting license.
The Yavapai Apache Nation and PointsBet will likely begin the licensing process immediately and aren’t expected to hit any significant roadblocks. It’s the first big deal between a national sports betting operator and a licensed Arizona gaming operator since Arizona Governor Doug Ducey signed sports wagering into law in April.
Johnny Aitken, PointsBet USA CEO praised the deal in a statement reported on by SBC Americas saying, “PointsBet and our partners at Cliff Castle are proud to begin the process toward offering our differentiated sports betting product and world-class technology to fans all over Arizona.
“We welcome the opportunity to quickly and responsibly introduce prospective sports bettors to the customer-focused, market-leading PointsBet experience, where our proprietary technology platform, unrivaled speed, ease of use, and deep slate of the most betting options in the world will disrupt the market for the better.”
Aaron Moss, Cliff Castle Casino General Manager praised PointsBet’s experience in the newly emergent US sports betting market saying, “PointsBet’s experience and reputation has made them a perfect fit in pursuit of an event wagering license. This partnership allows for Cliff Castle to work alongside PointsBet’s truly first-class brand and product, which we are thrilled to ultimately help make available to the Arizona market.”
Once the Arizona is up and running, PointsBet will be operating in 16 regulated US sports betting markets.