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Finding Success in Today’s Affiliate Marketplace

Today's affiliates are a new breed, with many needs that their predecessors didn’t have. However, their concerns can still be summed up fairly easily: Players are harder to come by, and good players are even more scarce. Therefore, player retention is the heart and soul of successful affiliate marketing.There are lessons to be learned by…

Sportsbook Affiliate Marketing for the Football Season (and Beyond)

By Robby Maddux of BetUS.com Football and poker go together like fast cars and women — men like to play with them both. Now that pigskins have robustly filled the air, sportsbook affiliate webmasters have begun gearing up for the next five months of gridiron action — which can often generate a majority of their yearly…

Affiliate Payments – Your Choice or Theirs

In my last article I mentioned the differences between the most common payment options that you are offered as an affiliate – revenue share, CPA (cost per acquisition), or the newer, advantageous “hybrid” option.  The question is how much choice do you, the affiliate, have in this. The easy answer is that many programs don’t offer…

Choosing the right casino program

It’s important to choose the right casino program to advertise. How do you decide which casino program to advertise? Well the most important thing is to find a casino which is fairly transparent with its operations and will pay you! The best place to find a good list of casino affiliate programs is at http://www.casinoaffiliateprograms.com Casino Affiliate…