One of the best ways to get players to play is by making it as easy as possible for them to actually get to the table and that accessibility is a key element of Paf Partners’ new Deeplinks feature.
Deeplinks gives players one-click access to live games directly from an operator home page or even an e-mail. For operators and affiliates, Deeplinks opens a world of new promotional opportunities, as a company spokesman described in an interview with EGR Magazine:
One example would be for example a tournament only for female players or for Swedish players – on the news page (or even in an email) with the information about the tournament we can have a ‘press here to register for the tournament’ link.
Besides the promotional advantages, Deeplinks also removes a few layers of technical complexity that can be off-putting to new players. Deeplinks allows players to get directly into games, with a fixed amount of chips, all from a single mouse click.
In today’s incredibly competitive online poker market, this could give Paf a much-needed edge in converting new players and maximizing their current player base.
Deeplinks is currently available on the Micrograming Poker Network.
What do you think about Paf’s new Deeplinks feature? Share your opinions in the comments section below.