December 24, 2009 (CAP Newswire) — One of the United State’s (and the globe’s) prime financial indicators, Standard & Poor’s, is predicting that 2010 will be another difficult year for the land-based casino industry. And that could mean additional revenues for online casinos — and the affiliates who promote them.
“Gaming fundamentals continue to be poor,” S&P said in an article in the Las Vegas Sun. “Its largest markets, Las Vegas and Atlantic City, are more severely impacted by higher levels of supply in Las Vegas and increasing competition from gaming expansion in neighboring states.”
While most of this is due to the current recession and a loss of average levels of discretionary funds, as in the past, it’s likely to have less of an effect on Internet gaming than on land-based gaming centers. In fact, there’s a good chance that the online gaming industry can benefit from this. When money is tight, some gamblers simply don’t play; however, many others choose to play at Internet casinos from the comfort of their own home, as opposed to shelling out the additional dollars it takes to travel to a land-based casino and buy accommodation there.
So, while it’s unfortunate to see places like Vegas suffer, the situation does present certain opportunities. Smart online gaming affiliates will leverage their marketing messages and SEO efforts to focus on gamblers who like the sights and sounds of places like Las Vegas and/or Atlantic City, but who maybe can’t afford to travel there at the moment.