July 24, 2008 — OnlineCasino.org — With so many blockbuster movies this summer it's no wonder online casinos are fighting over the rights to turn them into games. After the great success of the Lara Croft online slots, using an extremely successful and popular movie as a game theme has become one of the best ways to generate buzz and player attendance.
PartyGaming has just announced they’ve entered into a four-year licensing deal with Studio Canal to bring two of the most popular action movies ever to their online casino – The Terminator and Rambo.
After the recent successful launches of the Mission: Impossible and Saturday Night Fever slots, PartyGaming is also planning on launching games based on the Godfather and Top Gun movies.
PartyGaming Chief Executive Officer Jim Ryan commented on the new games: “Creating unique and exclusive themed content is a key element of our strategy because the power of popular international brands and their ability to add substantial value to our game portfolio is clear.”
“We plan to license more brands over the coming months to improve further the quality and range of our games and keep ahead of our competitors. Terminator and Rambo will be an exciting addition to our expanding suite of games, providing PartyCasino.com’s customers with more great fun and entertainment.”
PartyGaming is one of the world’s leading listed virtual gaming provider and a member of the integrated Party-branded platform that includes PartyPoker.com, PartyCasino.com, PartyBingo.com, PartyGammon.com, PartyBets.com and PartyMarkets.
Story courtesy of OnlineCasino.org. View the original story here.