The NBA, NHL and MLB are teaming up to promote responsible gambling with a new public service announcement titled, Never Know What’s Next. Besides promoting the basics of responsible gambling such as knowing your limits, the new advertisement acknowledges professional sports’ responsibilities towards the general public as they enjoy new revenue streams brought on by regulated sports betting.
Never Know What’s Next is a 30-second ad that made its debut this week during a match-up between between the Cleveland Cavaliers and the Philadelphia 76ers. The ad, which features a narrator speaking over sports highlights, drives home the fact that there are no sure things in sports betting and the importance of setting limits. At the end of the ad, viewers are directed towards the resources for responsible gambling at ResponsiblePlay.org.
Casey Brett, MLB Senior Vice President, Business Development commented on the leagues’ collective efforts to promote responsible gambling saying, “We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL, and our operator partners. It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”
NBA Senior Vice President Head of Gam was similarly enthusiastic about the joint effort adding, “Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States. Ensuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA’s approach to legal sports betting.”
The NFL runs its own set of responsible gaming ads and chose not to participate in this effort.