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View CAP Offers Acquires for Undisclosed Amount has acquired the sports streaming site, for an undisclosed amount in a deal that the lottery technology broker is promoting as part of a, “revolutionary vision.” It’s a bold move that gives a toehold in the world.

In its current form, focuses mainly on soccer/football-related content with an emphasis on UK football and Major League Soccer (MSL) in the US. The company also has strong ties to the Saudi government, which is trying to rehabilitate its image on the world stage through sports sponsorships.

Not surprisingly, has planned some changes for The biggest of those changes is that the site will start using the URL, will feature a 24-cycle of sports news and streaming with an emphasis on European and US soccer. Over time, the site is expected to branch out into international markets with the Middle East as its first geographic target.

While it might seem like is purchasing a sports content site as part of an effort to branch out into sports betting, that does appear to be the case. According to a report on, the company is planning to use content to enhance the content portfolio of regional Mobile Network Operators (MNOs).

In comments reported on by, CEO and chairman Matthew McGahan explained the logic behind the acquisition saying, “By integrating SportLocker’s robust MNO partnerships, localized content services and community-focused features with enhanced content and technology, we are creating a dynamic ecosystem where fans can not only consume sports, but also connect and create in ways never before offered to the mass of sports fans worldwide.”