September 23, 2008 (Stockholm, Sweden) — Swedish online game developer Jadestone announced today that it has developed a suite of new dice games for online gaming operators. The fully managed game network is called DiceArena(TM), and will be launched at popular European gaming sites later this fall.
As the growth in online poker in Europe begins to level off, Jadestone has pitched this new offering as "a new gaming service aimed at both casual and hardcore players looking for something new and different."
"The DiceArena network," stated the company in a news release, "will feature a range of carefully selected dice games. The launch games will be the all-new Dice Hold’em(TM) and casual friendly, fast paced Shoot the Moons. These will be followed by the classic board favorite Backgammon and Liar’s Dice, which will let players take their bluffing skills to new heights.
"Billions of people have played with dice," Robert Henrysson, Jadestone's CEO, said in the news release. "We all know how to shoot dice and immediately associate it with exciting social gameplay. We're now taking that feeling online with DiceArena. With quick and easy gameplay, it'll be enjoyable for casual players but also a fun diversion for the more seasoned poker pros."
The DiceArena suite of games has been in development at Jadestone for almost two years. With a high number of network partners lined up for DiceArena games, it's one of the biggest new product introductions in Jadestone's history.
"We're really trying to create something new with this product," said Linus Dalin, Product Director at Jadestone. "The whole experience is designed to be about fun and excitement rather than hard competition. We want the gameplay to be accessible and the look and feel to be really inviting. We've also seen in user tests that casual players enjoy the social features, like playing with the avatar editor to create their own in-game image."