September 19, 2008 (InfoPowa News) — Ongame Network Ltd, a member of the Bwin Group and a provider of online gaming entertainment, has announced its move into the Irish market through a partner agreement with Bruce Betting Ltd., arguably the fastest-growing independent bookmaker in Ireland with more than 60 betting shops nationwide.
The new licensing agreement is in line with Ongame Network's long-term strategic goals of targeting new markets through deals with established brands.
"We know what to look for in a new licensee in order to maintain financial growth and stable player equity within our network and Bruce Betting is a company that matches these criteria very well. We are delighted to bring them aboard and are looking forward to delivering an unrivalled online poker experience to their customers," said a company spokesman.
Bruce Betting Poker Manager Paul Smallwood commented: "At BrucePoker.com we are working hard to deliver the ultimate poker experience to our customers and, with Ongame Network, one of the best-known and trusted platforms available, we feel that BrucePoker.com will be recognized as the site to play on for the exciting and challenging experience that today's online poker players want."
The new site, BrucePoker.com is fully integrated with the Ongame aggregated poker network and available to players at Brucepoker.com.
Ongame Network focuses on poker, and provides Windows, Java and mobile poker to global partners who differentiate their own brands, technologies, and promotional strategies. The eCOGRA accredited network consists of 25 operators, and more than 35,000 players can be found playing concurrently at peak times during the day.