MONTREAL, QC — Aug. 11, 2008 — Tombola has signed a deal with Income Access to license their affiliate marketing software and contract their affiliate management services. Online bingo operator Tombola will use the Income Access software to power their own affiliate network, and is enlisting the Income Access affiliate team to manage it as well.
"At Income Access, we're very proud to be offering Tombola our affiliate marketing services," said Nicky Senyard, CEO of Income Access. "By capitalizing on our commitment to quality analytics and relationship building, we are confident that Tombola will enjoy considerable success as an Income Access partner."
The Income Access blend of technology and support will provide Tombola with a comprehensive affiliate marketing solution. With a six-year track record of success and evolution, the software will be backed by a team of affiliate marketing professionals with extensive experience and an established reputation.
"We are very excited to launch our affiliate program with Income Access," said Dawn Clayton, Marketing Manager at Tombola. "We have reviewed several providers and believe that Income Access provides the best solution for us with their flexible software package. And with a competitive and rewarding affiliate program, we are hoping to build a strong affiliate network and achieve great results for Tombola and our affiliates."
With the continual growth of the online bingo space, Tombola's launch of an affiliate network is expected to be received with enthusiasm by online gaming affiliates. Online bingo users tend to be very community-oriented and loyal, and represent a lucrative niche for online gaming affiliates.
The Income Access software provides in-depth tracking reports on campaign performance, allowing gaming operators to optimize their marketing efforts. The affiliate management team at Income Access specialize in recruiting affiliates, building strong relationships with them, and providing them with comprehensive marketing tools and support.
Tombola and its associated companies have been involved in bingo for almost 50 years. One company has been the leading supplier of bingo tickets to traditional bingo clubs since the 60s. Tombola began offering players free-to-play, instant win games at www.tombola.co.uk in 2000. From January 2006, Tombola was responsible for the design, management and development of one of the UK's biggest bingo sites, Sun Bingo. Tombola was relaunched as an online bingo gaming site in April this year.
About Income Access
Emphasizing long-term, proactive relationships, Income Access has partnered with more than 60 gaming operators and more than 17,000 affiliates since its inception over seven years ago. Working closely with affiliates and operators alike, Income Access offers them the resources they need to succeed in the online gaming space. A leading provider of affiliate marketing solutions for the online gaming space, Income Access both operates an affiliate network and offers unmatched affiliate marketing software. To date, Income Access has partnered with a variety of Sportsbooks, Casino, Poker, Bingo, Mobile, and Softgames operators.