MONTREAL, QC. (PR WEB) February 26, 2008 — Income Access (http://www.incomeaccess.com) has added the Syntryx (www.syntryx.com) widget to the array of analytics and reporting offered by its affiliate marketing platform (http://incomeaccess.com/software-overview.asp). This widget will provide even greater visibility and tracking to Income Access partners, helping them make more strategic decisions about their affiliate program.
Through this widget, Income Access is offering their partners competitive intelligence on affiliate websites. The widget offers a thumbnail view of an affiliate site, along with analytics on how the page ranks in terms of link popularity, email volume, search engine ranking, traffic and influence. Operators can use this intelligence to evaluate the potential performance of affiliates and prevent fraud by verifying affiliate information.
"Income Access has always focused on providing unparalleled transparency and in-depth tracking reporting,” said Nicky Senyard, CEO of Income Access. “With the integration of the Syntryx widget, we can now offer our partners an element of transparency that goes beyond affiliate marketing campaigns.”
Income Access has integrated with Syntryx to offer a range of free information. Operators also have additional option to obtain more extensive information by becoming a Syntryx subscriber.
This widget complements an already vast array of tracking data provided by the Income Access software. Featuring graphical tracking reports, the Income Access affiliate software offers operators access to in-depth analytics at a glance. PPC tools also allow both operators and affiliates to track their Google Adwords campaigns and receive detailed reports on the players, deposits and revenue being generated by each AdWords ad.
Currently powering the Income Access affiliate network (http://incomeaccess.com/affiliates.asp), the Income Access affiliate marketing software is also available for white labelling. Completely brandable and customizable, it allows iGaming operators to create an affiliate marketing experience that reflects their own brand.
About Income Access
Since 2002, Income Access has helped both operators and affiliates succeed in the igaming space by leveraging affiliate marketing. Working closely with its partners to provide them with affiliate marketing solutions, tailored to their unique needs, Income Access offers a blend of four services: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Partnered with over 60 operators across all gaming verticals, Income Access works with some of the most trusted names in online gaming, including Bingo.com, Sportingbet, tombola, Ladbrokes, and Centrebet.