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How to Become an Affiliate Marketer

How to Become an Affiliate Marketer

Affiliate marketing is one of the most accessible ways to build an online business. You don’t need a lot of capital, if you can write and have basic website development skills then you are well placed to get up and running.

However, becoming a successful affiliate marketer is easier said than done and you should undertake sufficient research before you can get started. If you’re unsure where to start, don’t worry as we’ve got you covered.

In this article, you’ll learn how to become a successful affiliate marketer and grow a sustainable online business.

What Is an Affiliate Marketer in the iGaming Sector?

Being an affiliate marketer in the iGaming sector isn’t too different from niches like travel and tech. The term affiliate marketer applies to anyone that refers customers to other businesses and then earns a commission for doing so.

In the iGaming and online sports betting worlds, this sees players click from your website to a partner bookmaker or online casino. If they sign up and make a deposit, you earn a commission.

How do I Become a Successful Affiliate Marketer?

Learning how to become a successful affiliate marketer involves covering several areas and wearing many hats. Below, you’ll discover all the key areas you need to cover when working to grow your business.

Researching and Signing Up to Affiliate Programs

One of the key factors for success is the online sportsbook and casino brands that you promote and that is why you will need to research and consider affiliate programs early on. Some of the ones you want to join forces with might not accept lower traffic levels, so you may have to chop and change with a few partners before getting where you want to be.

While you can look for affiliate programs manually, you’ll quickly notice that adopting such an approach is time-consuming. It’s much better to sign up for a directory where you can sift through various parameters from a single platform; Casino Affiliate Programs is one such place you can do this.

Building Your Website

Once you’ve got a basic idea of what it takes to become an affiliate marketer and the brands you can partner with, you’ll need a website. This is arguably the most crucial stage as your website will be the vehicle through which visitors find your partner brands and then click through to sign up and play.

There is a lot to consider when building your website including whether you use a template from the likes of WordPress, or go for a full bespoke build. The former is the cheaper option, but the latter will ultimately give you the flexibility and freedom you need to deliver a superior user experience.

Start Growing Your Audience

Your website will naturally evolve as you become more proficient at affiliate marketing, so it doesn’t need to be perfect in the beginning. Once the basics are there, you’re ready to start growing your audience.

Learning how to become a successful affiliate marketer means understanding how to build an online presence; below are four areas to keep in mind.


Search engine optimization is one of the most fundamental aspects of growing an online audience. You need to cover several areas to have a well-optimized website, and these go beyond publishing new content.

Other crucial factors to consider include:

  • Your webpage loading times;
  • Your domain authority;
  • The accuracy of your existing content.

SEO practices change all the time, so your best bet is to focus on maximizing user experience and allowing the rest to fall into place.


Pay-per-click (PPC) is one of the most popular forms of online advertising. Every time someone clicks on your ads, you’ll pay the place you advertised a fee.

PPC is very cost-effective when done correctly. However, it’s also easy to make mistakes; make sure that your landing pages and ad copy are engaging to maximize the value this channel provides.

Social Media

iGaming affiliates have found huge success on social media, even though many platforms have fairly tough stances towards the gambling sector. You can find your audience in several places online, including Twitter and Facebook.

When creating a social media presence, it’s worth starting with one or two platforms, to begin with. Once you become comfortable with those, you can start branching out to others.


In recent years, visual content has become more important than ever. Using video is one of the best ways to engage your audience, and they could provide additional income streams later down the line.

YouTube is the most popular platform for video content, but you shouldn’t discount live streaming on Twitch either.

Having read this article, you should have a basic understanding of how to become an affiliate marketer. Building a successful online business takes time, but you’ll become more proficient as you put more energy into the process.

Give yourself a headstart in your affiliate marketing journey by signing up for Casino Affiliate Programs.