Hard Rock International is launching its Hard Rock Bet platform in the New Jersey market. It’s a move that brings the company’s New Jersey-facing digital properties in line with its other digital properties while giving NJ players a number of new betting products and options.
One of Hard Rock Bet’s biggest assets, for players and Hard Rock International, is that it combines online casino, sportsbook, and rewards components into one app. The app, which is available in iOS and Android platforms makes Hard Rock International’s online casino product available to NJ players for the first time. The app includes plenty of online slots options, which are a pretty big deal in what is the biggest online casino market in the US.
Hard Rock Bet’s sports betting component includes a number of components that allow players to personalize their experience to receive custom odds boosts, among other features. Players will also find a new feature called Flex Parlays, which allows them to still win on a parlay even if not every leg comes in.
Marlon Goldstein, CEO of Hard Rock Digital commented on the launch in a recent press release saying, “The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook. We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”
Hard Rock Hotel & Casino Atlantic City President George Goldhoff was similarly enthused adding, “We’re excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions. This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”
Hard Rock Bet is available for download for players in New Jersey, Arizona, Indiana, Ohio, Tennessee, and Virginia.