Super Bowl LVII was a huge day for the Patrick Mahomes, the Kansas City Chiefs, and US-facing sportsbook operators. Regulated sportsbook operators rejoiced as Americans dropped huge sums of cash on over 100 million betting transactions on one of the biggest days for legal American sports betting.
According to a report from GeoComply, “a company that processes geolocation checks to verify online sports bettors’ locations for the majority of the US online sports betting market.” Those checks were conducted on the 33 US States with regulated sports betting and Washington DC.
GeoComply saw a 25 percent uptick in geolocation checks over last year’s Super Bowl, which makes sense given the massive growth of regulated American sports betting in just the last year.
Of particular interest to casino affiliates is the fact that GeoComply identified 7.2 million accounts getting their location checked. That represents a 32 percent increase over last year’s Super Bowl number.
Also not surprising is that action in Kansas and Pennsylvania, home of the Kansas City Chiefs and Philadelphia Eagles, was intense to say the least. In Kansas, there were 2.1 million transactions from 180,000 accounts while Pennsylvania saw 11.8 million transactions from 793,000 accounts. The state of Ohio, which only recently legalized sports betting, was the nation’s leader with 1.1 million individual accounts placing bets on Super Bowl LVII.
GeoComply Co-Founder & CEO Anna Sainsbury summed up the bookie’s big day saying, “Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”