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Expanded European Effort from Boyle Sports

September 19, 2008 (InfoPowa News) — Irish online bookie is preparing to spend an estimated €3 million to extend its online reach to Spain and other countries in Europe, the Irish Times reports.

The company has enlisted a former Bwin Interactive Entertainment executive, John Overett, to lead a 20-person development team in the creation of websites and products for new markets.

Daniel O'Mahoney, chief executive of Boylesports, told the paper a Spanish-language website will launch within the next two months, followed by websites in four more European languages within the next 12 months.