December 5, 2008 — DevilfishPoker.com has just re-launched its affiliate program, DevilfishPartners.com. Newly powered by Income Access affiliate marketing software, DevilfishPartners affiliates will now have access to advanced tracking reports and regularly updated features. This added intelligence and functionality is expected to help affiliates maximize their online marketing campaigns, according to a joint news release issued by both companies today.
"Our partnership with Income Access is very exciting on two fronts," stated Paul Barnes, CEO of Devilfish Gaming Plc. "Firstly it takes our affiliate program to the next level using state-of-the-art technology and forward thinking relationship management. Secondly it acts as a statement of intent to our affiliates, indicating the importance we place on further developing our relationships with them."
Based on a three-tier commission structure that ranges from 30 to 40 percent, the DevilfishPartners.com affiliate program is now customizable, giving operators the power to share their branding efforts with affiliates. The new service also offers in-depth tracking reports and advanced analytics, and can integrate with any online gaming platform, according to the news release.
"At Income Access, we have always emphasized the importance of relationships, and all the functions and features of our software were developed with that philosophy in mind," said Nicky Senyard, CEO of Income Access. "While our advanced tracking features will provide both Devilfish and its affiliates with the intelligence they need to optimize their marketing efforts, the marketing tools built into the software will help its affiliates create a richer marketing experience."