The City of Baltimore filed a lawsuit against DraftKings and FanDuel operator Flutter Entertainment for engaging in “deceptive” practices to attract and retain customers. It’s the first time that a US municipality has sued a sports betting operator for its marketing techniques.
Baltimore Mayor Brandon Scott laid out the case against DraftKings and FanDuel in a statement reported on by ESPN.com saying, “These companies are engaging in shady practices, and the people of our city are literally paying the price. DraftKings and FanDuel have specifically targeted our most vulnerable residents — including those struggling with gambling disorders — and have caused significant harm as a result. This lawsuit is a critical step to hold them accountable and protect all Baltimoreans.”
The suit itself, which was filed in the Circuit Court for Baltimore City, points out that the two operators engage in predatory marketing, despite their positions as the top two bookies in the city. “But rather than accept a robust and profitable market, DraftKings and FanDuel have sought to guarantee their profitability by cheating, hoping to hook, and then ultimately exploit, as many users as possible,” the suit states.
FanDuel responded to inquiries about the lawsuit with a statement saying, “FanDuel does not comment on specific allegations in pending litigation,” a FanDuel spokesperson said in a statement. “We are confident the company operates in accordance with all laws, including those established and enforced by the State of Maryland’s Lottery and Gaming Control Commission.”