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BetMGM moves on Arizona with Cardinals and Gila River deals

BetMGM is betting that a pair of partnership deals will cement its place as a dominant force in the newly opened Arizona sports betting market. The operator recently announced that it’s entering partnerships with both the Arizona Cardinals football team and the Gila River Hotels and Casino as the desert gambling market heats up with plenty of new activity.

Under the terms of the deal with the Arizona Cardinals, BetMGM will be opening a BetMGM sportsbook at State Farm Stadium to serve Cardinal fans. That outpost is set to open in time for the 2022 NFL season. Gila River Hotels and Casino, will also be hosting BetMGM sportsbooks at its three Arizona locations.

In a statement to the press, BetMGM CEO Adam Greenblatt celebrated the potential of the Arizona market saying, “Arizona sports fans are extremely passionate and we’re confident they’ll enjoy the BetMGM experience. Gila River Hotels & Casinos and the Arizona Cardinals represent the state’s premier casino destinations and sports franchise, making them the ideal partners for us.”

Gila River Hotels & Casino CEO, Kenneth Manuel was similarly enthused adding, “Gila River Hotels & Casinos and the Arizona Cardinals have an everlasting partnership, offering guests exclusive experiences and remarkable rewards. As we explored our partner in sports betting, the unity with BetMGM, The King of Sportsbooks, ensures we deliver beyond all expectations. There is no doubt in my mind these three industry leading brands unifying will deliver the ultimate experience in Arizona sports betting, solidifying Gila River Hotels & Casinos as Arizona’s Sports HQ.”

Arizona is the 23rd US State to legalize sports betting.