Betfred USA Sports is joining with the Denver Broncos football team to provide fans with an “activation tent” on the South Lawn of Empower Field at Mile High in Denver. The tent will provide activities, drinks, and plenty of opportunities for Denver Broncos fans to become registered Betfred players.
Betfred’s cozy setup in an NFL stadium parking lot is also a wonderful metaphor for the increasingly cozy relationship between professional football and the industry it once swore would destroy the integrity of the game forever.
Starting this Sunday, Betfred will be hosting fans at the Ultimate Tailgate Experience at Empower Field at Mile High, and will continue the event at every subsequent Denver Broncos home game. Once in the tent, players will be able to watch football games on multiple televisions; have a drink in a beer garden; view live odds; and, of course, sign up for a Betfred mobile sports betting account.
In a statement to the press, Bryan Bennett, COO of Betfred Sports described the new setup saying, “This will be a great opportunity to really interact with fans and inform attendees who Betfred Sports is and what we have to offer.”
Denver Broncos Chief Commercial Officer Mac Freeman was similarly enthused saying, “In partnership with Betfred USA Sports, Broncos fans are able to enjoy this one-of-a-kind pregame experience right outside of Empower Field at Mile High. This lounge will allow fans to engage with the team in a unique and exciting way.”
NFL fans can expect more promotions like Betfred’s tailgate experience as gaming operators solidify their marketing relationships American football teams. They’d also like you to forget all the years that they swore up and down that regulated sports betting could destroy their game.