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Beginner's Guide to Bingo Affiliate Programs

Major Online Bingo Operators
Who are some of the major players in the online bingo market? Here are a few of the best online bingo operations with CAP-approved affiliate programs:

  • bet365 is tops at nearly all things iGaming so it should be no surprise they offer a great bingo portal. bet365 emphasizes a “community” feel to their bingo games referring to players as “Bingoheads”. Since bet365 is a huge brand in the UK where bingo is more popular than anywhere else in the world, there are some pretty big nightly jackpots awarded at the site.
  • Giggle Bingo is a relatively new online bingo room launched on Microgaming software. Affiliates can drive a lot of conversions to this site thanks to the free £10 they offer to players just for signing up, no deposit required. Giggle Bingo keeps an emphasis on entertaining, cheeky promotions and software. The chat rooms in their bingo games make for a social gaming experience. Players can even create private bingo rooms to play with newly-made friends. Giggle Bingo can be promoted through Fortune Affiliates who offer CAP affiliates a 50% revenue share from their first three months.
  • JackpotCity Bingo offers a no-download online bingo platform noted for their appeal among small stakes players. Like many online bingo rooms, this is a UK-centric site. Wisely, they have identified the crossover appeal to convert bingo players to casino by integrating slots into their bingo software. But don’t be fooled by JackpotCity Bingo’s appeal to players looking to throw around a few pence. Their Mega Moolah bingo jackpot has paid out over $60 million since its creation and currently sits awaiting a winner of its more than $5 million prize. JackpotCity Bingo can be promoted through ReferBack.
  • Affiliates looking to break into the bingo niche would be wise to start with promoting William Hill Bingo. Established in 1934, William Hill’s brand is as strong as it gets in the gaming industry. Moreover, they are a household name with residents of the UK where bingo is most popular. Most of the bingo games at Will Hill feature small prizes of £10-£25 on a 10 pence buy-in, but they offer huge jackpots into the hundreds of thousands of pounds as well. Promote William Hill Bingo through Affiliates United.