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Affiliates: How to Find the Right Brands

When you start your affiliate business, it’s crucial that you find the right brands to partner with. As part of this, you’ll need to learn how to join affiliate programs and master the affiliate marketing sign-up phase. However, doing so is tricky and you will need to consider several factors to achieve success.

When searching for the right brands, you need to think about several factors, including whether they offer what your players are looking for, if they can accept players from the markets you target, and also whether they are reputable.

Affiliate partnerships are a two-way street, so it is also important to consider whether you will be able to send the brand valuable traffic that is primed and ready to convert.

If you want to join affiliate marketing programs with brands that fit your business, you’re in the right place. This article will show you exactly how to do that.

Choose the Right Sub-Vertical

iGaming is a huge industry that covers several verticals including sports betting, online casino, and bingo to name just three. And within that, you’ll also find a whole range of sub-verticals such as football wagering and slot games. Ideally, you’ll choose a niche within one of these sub-verticals or at least focus on one of the core verticals such as sports or poker.

Once you’ve chosen your niche, the first step to joining affiliate marketing brand partnerships is picking a company that serves your chosen vertical or sub-vertical. If you’re a soccer betting website, for example, you’re not going to get far joining an online casino affiliate program.

Know and Understand the Audience You’re Looking For

To build a successful business, you must know the audience you’re looking for and targeting – and the same is true for finding the right brands. Even if you know how to join affiliate programs, you’ll have a tough time moving forward if your partner brand/brands do not align with your target audience.

When determining the type of audience you wish to engage, you must consider various factors. Each brand’s players have different characteristics in terms of the types of games they look for, their playing times, and more.

Before you join an affiliate program, go through your statistics and look at your current traffic. In addition to this, consider creating customer personas for people you want to attract.

The Types of Bonuses Available

This point ties in with the above, but it’s somewhat different – so we’ll include it in a separate section. If you’ve been in the iGaming space for any period of time, you’ll know that players love bonuses.

When finding the right brand, you’ll need to think carefully about the different types of bonuses available. For example, do your preferred players want no-deposit bonuses, or are they more interested in free spins?

You’ll also need to think about the types of payment methods your players use and ensure that the brands you partner with offer those. Some might prefer to use Skrill or NETELLER, whereas players elsewhere may find debit card payments more convenient.

The Markets That the Operator Serves

When you’re establishing your affiliate business, you’ll want to choose one market in the beginning before branching out into additional jurisdictions. Naturally, any brand you partner with will need to be able to accept players from that part of the world.

If you plan to target a specific country or state, make sure the operator you choose has a license for that particular jurisdiction. You should also ensure that their services are optimized in the local language, even if English proficiency there is good.

Does Your Content Meet the Audience’s Standards?

Even if you choose the right brand to partner your affiliate business with, your efforts are futile if you don’t provide value to the players that land on your site. The content on your website must be informative and interesting, and you’ll also need to differentiate yourself from other brands out there.

When you know who you want to target, make sure you create content that addresses all the questions they have about online gambling and also provide the tools they need to filter through your partner brands to find the one or ones that best match their preferences.

Learn How to Join Affiliate Programs

So, there you have it – that’s our guide to finding the right brands and how to join affiliate programs that fit your audience the best.

Are you looking for the right partners for your affiliate business? If so, we’re here to help. Join Casino Affiliate Programs today!