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$70,000 Player Loyalty Promo from

April 23, 2009 (CAP Newswire) — In an effort to win over online players in an increasingly competitive Internet poker marketplace, has announced an ambitious new promotion with a massive $70,000 in prizes up for grabs.

As a way to kick off its new poker loyalty program, the popular website is letting players cash in all existing Poker Points in a series of 26 exclusive events beginning on June 1. A whopping $70,000 is up for grabs, including two seats to the next WSOP.

The new loyalty program will offer poker players more bonuses, tournaments, freerolls, and live exclusive events, the company said in a recent news release.

“From now until 31 May 2009, existing members can login and go to the ‘Poker Points’ tab of the ‘Cashier’ to establish their current balance and see all events which they are able to cash in their points for,” the news release stated.

“We’re really excited about our new poker loyalty scheme but naturally want to ensure that everyone who has taken part in our current scheme gets the chance to trade-in their existing Poker Points for a valuable prize,” commented Matt Steer, Operations Manager at “We’re therefore urging anyone holding existing player points to trade them in for one of the great 26 events before their balance is set back to zero.”

Open to all players, the promotion may prove to be a good asset for affiliates looking to secure long-term player relationships. For more information, click here.