In the age of the smartphone e-mail is still an incredibly relevant marketing tool and if you’re e-mail newsletters have been gathering dust, now’s the time to take them out of storage.
Remember, smartphones put e-mail, and your links, directly in the hands of people who have time on their hands (they are sitting there staring at their staring at their phones.)
e-Mail newsletters are the perfect medium for promoting mobile offers to potential players who are already halfway there. So why rededicate yourself to e-mail over the next six months and see how the mobile connection plays out?
6 Marketing Resolutions for the Second Half of 2013