Hard Rock Digital is upping its celebrity endorsement game with the signing of NASCAR Hall of famer Dale Earnhart Jr. as their brand ambassador. It’s a deal that puts the legendary driver’s name, image and likeness across a range of Hard Rock products aimed at pulling in NASCAR fans across the South to the online casino.
Under the terms of the deal Earnhart will be the brand representative for both the Hard Rock Bet brand and the Hard Rock Games’ social casino.
Earnhart’s deal with Hard Rock extends far beyond merely pasting his face on a few ads or a slot machine (though it does include a slot machine). Online players can follow Earnhart’s race picks while land-based customers can order exclusive menu items endorsed by the man himself.
The NASCAR legend celebrated his new deal in a recent press release saying, “Hard Rock is such a historic and iconic brand. I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together.”
Keith Sheldon, president of entertainment and brand at Hard Rock International and Seminole Gaming was similarly enthusiastic adding, “As a leader consistently delivering entertaining experiences across live music, gaming and sports to guests, Hard Rock is honored to have Dale Earnhardt Jr. as part of our team. Together we will celebrate the spirit of car racing at our properties across the globe through exciting new menu items, apparel and more.”