May 7, 2010 (CAP News Wire) – Back in February, online marketing kingpins Yahoo and Microsoft announced that, after years of negotiations and false starts, the two brands would finally commence a merger this year.

Now, that merger finally gets put to the test, as Yahoo and Microsoft formally combine their search ad formats into one platform. As the two companies put it in a recent email sent to their search ad base, “With the convenience of one account, you can access up to 154 million searchers, and approximately 62% more search volume than on Yahoo! Alone”.

Essentially, what this means is that existing Yahoo! Search Marketing advertisers will be transitioned over to the Microsoft Advertising adCenter platform. The implementation is scheduled to be completed before this year’s holiday shopping season.

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