July 29, 2010 (CAP News Wire) – This week, ESPN began its long-awaited coverage of the World Series of Poker (WSOP), beginning regular WSOP broadcasting that’ll last all the way until the Final Table in November.

Tuesday, ESPN aired coverage of Michael Mizrachi’s victory in the $50,000 Players’ Championship final table. And “next Tuesday sees Huck Seed triumph over a huge final table for the $1,000,000 freeroll that is the Tournament of Champions,” Bluff Europe Magazine reports.

So it’ll go, every Tuesday until August 10, when the coverage starts to focus on the Main Event. That coverage will continue all the way to the November Nine WSOP Final Table.

“ESPN will broadcast the Main Event with comprehensive coverage, and commentary once again from Lon McEachern and Norman Chad,” Bluff continues. These broadcasts will also be available at ESPN’s website.

From a poker affiliate marketer’s perspective, the TV coverage of the WSOP may be even more lucrative than the actual game. ESPN is known for its WSOP coverage at this point, and a lot of poker players (and casual sports fans) tune in to check out what happens, even though all the games have already been played. So, look for interest in online poker and the WSOP to continue strongly throughout the next couple of months, even though new WSOP games won’t actually begin until November. Market your sites accordingly and you could continue to capitalize on the popularity of the WSOP for the next several months.

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