May 11, 2010 (CAP PR Wire) — 888.com, the world’s leading online gaming entertainment company, announced that it will mark the official launch of its new 888casino brand with a giant new player promotion throughout the month of May. Like its name promises, the ‘Every Card Wins’ promotion guarantees each and every new player that downloads and registers at 888casino a virtual free scratch card (http://www.888.com/casino-games/free-scratch-cards-games.htm) with instant winnings up to GBP1000.

“This promotion allows people to start playing with their winnings without having to deposit right away,” says 888.com COO Itai Pazner. “This is our way of giving new players at 888casino something special to celebrate the new fresh design of 888casino.”

The no deposit incentive, a benefit rarely offered in the online casino industry, essentially making initial play at 888casino absolutely free. Players can enter the casino, start playing and accumulate winnings immediately with their scratch card money. Over the span of the month, 10 big winners will be awarded the high-end prize of GBP1000 and thousands of others will win different prize amounts. To participate in the promotion, download the software from 888casino.com (http://www.888casino.com/).

About 888.com
888.com is the World’s No.1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other. Founded in 1997 – 888.com this year celebrates its 12th anniversary – by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products; 888.com Casino, Bingo and Poker. 888.com’s goal is to provide quality entertainment to people who enjoy online gambling (http://www.888.com/), by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust – with every member.

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 22 different languages in 176 countries worldwide. A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member of eCOGRA, an independent standards authority for the industry committed to protecting online players around the world.

It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies. 888.com recently announced its first acquisition; the bingo business and assets from Globalcom. 888′s bingo brand – 888ladies – has become a brand leader within a very short time, winning awards and delivering a strong community. Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power www.rileyspoker.com. 888.com has also recently launched mobile, in-flight, and in-hotel casino where customers can access their favorite games, not only from their computers but from mobile phones and televisions too.

888.com has been named EGaming Awards Online Casino three times in the last four years, and won 2008 Best Online Operator Award, as well as being named Best Online Casino at the UK Gambling Awards, and Best Betting and Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com also landed the 2008 Gambling Online Magazine Top Casino award and its internal magazine, Eight, won the prestigious Most Effective Membership title at the 2008 APA Effectiveness Awards. Offline activity sits side by side the online business, complimenting 888.com’s position as the leading authority in gaming entertainment. 888.com sponsors Shane Warne from the world of cricket.

For further information, please contact Gill Carter at +350-49800 or newscom@888.com

Click here for more details on the 888 online gaming affiliate program.


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