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Blackjack Apprenticeship – High quality podcasts don’t have to be a promotional giveaway, they can also act as a value-add for premium players, as is the case with the Blackjack Apprenticeship.

This podcast is only available to readers who’ve signed up for the site’s premium membership. It’s an ambitious strategy that says right from get-go, “This is a podcast that’s actually worth paying for.”

Of course including a podcast as part of a paid services package sets end-user expectations pretty high. If you’re going to pursue this strategy, you need to have top-notch content and a regular publishing schedule that listeners can count on.

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