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Promoting sports-betting can be incredibly lucrative. Sports-bettors tend to be more loyal to the online sports betting sites they sign up to than casino or poker players since there is no perception of the book itself being the root of any bad luck. Instead, the sporting events themselves are often blamed. For this reason, converting players to the best sports betting sites can produce lasting revenues. Sports-bettors are loyal and often committed to their enjoyment of punting on a sporting event.

At CAP, we often talk of the intracacies associated with promoting casino, poker, or other forms of iGaming. But what about sports-betting? What do affiliates need to know about this sometimes overlooked niche? In this in-depth guide to sports gambling, we will examine the major players, how to find brands worth promoting, sports-betting legalities by country, and some demographics and personality traits of sports-bettors.

Sports-Betting Legal Lingo

Sports-betting has been under a state of strict prohibition in the United States despite its immense popularity there. This has created a market of underground bookies and a culture of organized crime in nearly all parts of the country except. Nevada is the only state where sports-betting enjoys open-season privileges.

The United States specifically targeted sports-betting in the 1961 Federal Wire Act which forbid the use of telecommunication devices for the purpose of wagering. This law has recently been under significant controversy regarding whether its interpretation applies to Internet wagering.

Recently, the state of New Jersey has made a bold push to legalize sports-betting. That effort has drawn a lawsuit from five American sports leagues hoping to prevent the state from legalizing sports-betting. The leagues fear that legalized sports-betting will increase incentives for participants and officials to fix games.

Elsewhere in the world, online sports-betting is under mixed legal standards. In Australia, online sports-betting is completely legal and very popular. The same can be said for Canada.

The law is murkier in places the UK where the activity is very popular but not necessarily expressly legal as online operators must be licensed.

Nations that have joined the United States by making online sports-betting clearly illegal include Russia, Japan, France, China and Turkey.

The answer to any question regarding the legality of online sports-betting often depends who you ask and what jurisdiction you’re referring to. Rarely is the answer completely cut-and-dry as laws in most areas are less than straightforward in addressing the issue.


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