The Olympics in London was a great indication that some affiliates are missing out on the lucrative 20 million Euros betting market.
According to Casino Choice, live betting accounted for 57% of the €19.2 million wagered by French bettors on this year’s Olympics, with 34% of the 1.9 million bets placed on French-regulated websites. With this data, affiliates must now begin to reach out and target the French bettors and take advantage of geo-targeting their marketing efforts to attract the typical player.
First of all, sports betting is legal in France, so there is no issues with offering products as long as the sports book operator is licensed and regulated by the laws of France. Secondly, it is expected that about the top then operators will share about 10% of the market and that these top books will have to invest heavily into marketing and developing strong partnerships with affiliates.
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How To Market to this Audience
The transition to mobile internet sports betting is expected as the French will want to place live bets on games as they are in progress will be popular. Affiliates will be successful if they develop solid partnerships with the top operators in the market and offer strong marketing capabilities for both web sites and aggressively promote a French mobile betting presence.
It would also be good for affiliates to have site content translated into French as to appeal more to the target audience and provide more regional marketing jargon. Most of the French sportsbook operators that have affiliate programs will have customer support and country managers that know the market and will offer both online and offline marketing resources.
Some of the most well-known operators that promote to the French sports betting crowd include Bet365, Interwetten, Intertops and Boylesports. These companies are already in the market have developed affiliate programs that will effectively provide affiliate with the tools they need to convert players.
It wouldn’t take long for any new affiliate to join these programs and start making money quickly, since they are already there with licenses and knowledge of the French bettors.