Smartphone use is on the rise. Statistical numbers suggest that smartphones account for 50 percent or more of the total number of new cell phones sold during the year in countries like the United States and the UK. Other countries, like Japan and Canada, are fast approaching that 50 percent mark, which suggests that changes are in the air.

Although current search solutions on smartphones are similar to computer searches, the increased number of mobile devices that are accessing search engines may result in changes to the SEO process. The changes to SEO processes when it relates to mobile devices will provide more customized results that are appropriate for smartphone needs.

Paying attention to the possible changes is essential for iGaming gambling affiliates because the future may result in a different type of tagging system. iGaming affiliates will need to add appropriate mobile tags or customized features that specifically cater to the mobile market.

By putting in tags that identify services as a mobile service, individuals who are looking for gambling games via a smartphone or tablet are more likely to gain access to the affiliate website. The results for affiliates will improve when changes are made to incorporate better search options into mobile Internet use. Since mobile devices have limited space to show results, it is important to focus on keywords, tags and descriptions that cater to the iGaming smartphone user.

Future marketing strategies will differ from the options that are available in the current market, so it is important to stay up-to-date with any changes to the search options that become available. Although the current search engine solutions are still the same for mobile devices and desk top computers, it is likely that changes will occur to keep up with increased mobile traffic.


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