PartyGaming, Danske Spil Partner in Denmark
PartyGaming will begin supplying Denmark’s state gambling operator with online gaming technology, as it continues its trend of expanding into new international markets.
The move gives PartyGaming an even stronger European position, which is likely to be a great benefit as more and more EU nations continue to liberalize their online gambling laws.
“The company, Europe’s sixth-largest gaming operator by market value, said yesterday it had signed an exclusive five-year deal with Danske Spil to provide an online poker and casino platform in Denmark,” writes Miles Johnson in the Financial Times.
However, the agreement does depend on the Danish government continuing its process of online gambling regulation, which has been outlined in legislation but not yet fully implemented.
Danske Spil is the first government-owned business partner for PartyGaming, and is one of Europe’s biggest online gaming operators. It’s a “landmark” deal, according to Jim Ryan, PartyGaming’s CEO, who added: “ [The agreement] validates our strategy to become a leading provider of B2B services to both corporates and governments around the world.”