Income Access Releases New Campaign Management Features
MONTREAL, QC. November, 13, 2008 – In the latest round of upgrades to its affiliate marketing software, Income Access (http://www.incomeaccess.com) has added a number of management tools. Through these new features, operators will have extended control over their online marketing campaigns. These upgrades will be available to and benefit Income Access network and white label partners alike.
“Comprehensive and well thought out marketing campaigns are one of the driving forces in creating a successful affiliate program." said Nicky Senyard, CEO of Income Access. "It is essential that affiliates and operators alike have access to affiliate software that provides the tools, information and metrics that will help enhance profitability."
The latest release of the Income Access software (http://incomeaccess.com/software) features enhanced reporting, communications, and interface. These are all expected to work in common to improve an operator's control over their online marketing efforts.
New reporting tools will allow operators to organize campaign analytics according to their needs. Commission management tools will allow operators to monitor their promotions, and a new reports interface will make campaign metrics more readable and user friendly.
Operators will also have enhanced communication tools to help them better promote different campaigns to affiliates. Through the Internal Message operators can now send bulk messages to specific groups of affiliates. Bulk email tools also allow operators to manage their email marketing through one interface.
Operators will also enjoy advanced customization features. New Language Strings allow operators to rename menu items in the admin areas to better reflect their internal vocabulary. Operators can also control what their reports contain, as well ass what features affiliates see when they log in.
”Our software has always been a powerful solution," said Nicky Senyard, CEO of Income Access. "But we wanted to make its versatile features more accessible and intuitive to our partners. With these new software features, operators will find themselves having more control over their marketing campaigns."
Powering the Income Access affiliate network, the Income Access affiliate marketing software is also available for white labeling. Completely brandable and customizable, it gives operators complete control over their online marketing campaigns.
About Income Access:
Emphasizing long-term, proactive relationships, Income Access has partnered with more than 60 gaming operators and over 17,000 affiliates since its inception over seven years ago. Working closely with affiliates and operators alike, Income Access offers them the resources they need to succeed in affiliate marketing for iGaming. A leading provider of affiliate marketing solutions for the online gaming space, Income Access both operates an affiliate network and offers unmatched affiliate marketing software. To date, Income Access has partnered with a variety of Sportsbook, Casino, Poker, Bingo, Mobile, and Softgames operators.
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