London, 24th March 2009 — Heaven Affiliates ( has today announced BingoJoy ( as the latest online gaming platform to join its affiliate program.

Heaven Affiliates has already been cited by industry leaders as the program to watch during 2009 — offering affiliates competitive commission rates and the opportunity to offer unique promotions that directly impact conversion and greater revenue.

In celebration of this latest partnership, BingoJoy and Heaven Affiliates will offer an enhanced commission of 35% net revenue to affiliates wishing to join the team.

BingoJoy is one of the fastest-growing bingo rooms online and runs off the highly respected Parlay software platform. BingoJoy also recently launched its Swedish offering and now has a dedicated base of bingo players.

Mary Griffin, Head of Customer Acquisition for the group, said: "Bingo is showing dramatic growth against more established products such as poker and casino. Heaven Affiliates is a popular program amongst affiliates and in BingoJoy — this is the perfect partnership."

BingoJoy will fall under the Group-wide affiliate brand, Heaven Affiliates and includes affiliated companies including ( and CasinoJoy (


Media Enquiries Only
Esther Whitehead
GameOn Marketing

Gaming Media Group
Gaming Media Group’s subsidiary businesses include The Poker Channel, PokerHeaven, CasinoJoy, BingoJoy, and is the Group-wide affiliate brand, encompassing affiliate activities across all products.

Heaven Affiliates
Heaven Affiliates is the affiliate program that encompasses Poker Heaven, CasinoJoy and BingoJoy, and provides affiliates the opportunity to utilise a one account facility. Heaven Affiliates offers you a professional service with accurate tracking & reporting, timely commission payments and dedicated account management. For more information go to
BingoJoy is run by St Minver Ltd. Europe's leading gaming operator. BingoJoy has partnered with gaming specialists, St Minver Limited, to provide bingo. BingoJoy is committed to delivering ethical and responsible gaming, with the highest standards of excellence in customer care. For more information go to
Launched in January 2009 and falls under the Gaming Media Group’s subsidiary of businesses. is home to a fantastic selection of online casino games and runs on CryptoLogic software offering multi-player games and progressive jackpots, as well as a wide variety of licensed slot games which includes Marvel slots. follow strict policies on compliance and data protection to ensure that measures are in place at all times to guarantee the restriction of minors from the site and to reduce the risks of compulsive gambling. For more information go to

Poker Channel
The Poker Channel launched in March 2005 as the world’s first and now largest TV channel dedicated to gaming. It broadcasts to over 16m cable and satellite homes in 18 countries, with a leading presence in France, Germany, Scandinavia, the Netherlands and Spain. The Channel aims to become the TV channel of choice for poker fans in every European territory. The Channel has Europe’s largest library of poker programming rights, with over 600 hours of premium poker content including the World Series of Poker and attracts around 1 million unique viewers a month. The Channel also operates, a leading provider of on-demand programming and news for gaming fans worldwide. launched in March 2005 and grew to become the second largest operator on the International Poker Network (IPN) by March 2007. aims to provide the best localisation, customer service and VIP management across Europe. The business has built a broad geographic customer base, benefiting from local support from a large country manager network covering 14 territories. The site is available in 10 different European languages and offers a range of exclusive game-management tools unique to the IPN. These include “The Player Zone”, which enables players to check their rake, playing activity, promotional status and emails, the IPN’s only fully-automated Sit and Go Leagues, and from this January “The Player Tracker”, which will enable players to replay every hand in real time and benefit from poker tracker tools. 

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