Google’s New Look a Sign of Growing Competition?
May 18, 2010 (CAP News Wire) – Well known for the simplicity and ease-of-use of its industry-leading search website, it isn’t often that Google serves up a redesign. But it did just that last week, with a large-scale reconfiguring of its SERPs (search engine results pages) layout as well as an adjustment to the world-famous Google logo.
Is this a natural evolution for Google, or is it perhaps trying to draw attention at a time when it is facing stronger competition than ever before? In addition to Facebook’s SEO threats, there are other reasons that Google may be (slightly) worried about its future, according to Titan SEO’s Amanda Finch.
“This redesign is likely one of many upcoming changes the search engine will make in response to the soon-to-be-released ‘Search Alliance’ between Yahoo! and Microsoft,” Finch states in a news release. “Google’s changes may also be a response to the successes of Microsoft’s Bing, which was launched in Summer 2009. Bing’s market share’s rise of nearly 4 percentage points since its launch has many in the industry interested at the very least, and Google for one is taking note of the engine’s strengths.”
Of course, few still doubt that Google has any reason to worry. It does serve as a useful reminder, though, of how much the search giant changes, and how necessary it is for online marketers, affilliate marketing entrepreneuts, and SEO professionals to constantly tweak their marketing plans to stay on top of Google’s ever-changing fundamentals.