Love ‘em or hate ‘em, Google is at it again.

Google’s latest SEO algorithm update, Google Fresh, is built upon Caffeine—the infrastructure  Google completed last year—which is designed to index fresher content quicker and provide users with “the most up-to-date results.”

Translation: If you don’t implement timely content updates on your site, this change might have a negative effect. However, if you do provide updates on current events and other timely topics, this could be great for your rankings.

So, as a gaming affiliate, what do you think about the Google Fresh update? Is it likely to hurt or help your rankings? Tell us in the poll below.


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